The Hispanic Market
Every 30 seconds a U.S. Hispanic is turning is 18 years old making it the fastest growing demographic in the country. Almost 30% of the U.S. Hispanic population resides in the state of California and failing to adapt your business to this reality, is hindering your success for tomorrow. The Hispanic market represents the majority in many of California’s largest markets and Lucha Media has been able to help brands that had zero presence in this important community break into it effectively. Whether you are a local company or have national reach, our experience in Hispanic marketing and advertising will help you reach and succeed with this growing demographic.
Angelinos Are Hispanic
47%
More than 47% of the population in Los Angeles and 38% of California is Hispanic making this segment the largest in the state at about 15 million. Other major cities with a significant Hispanic presence include San Diego, San Jose, San Bernardino, San Francisco, and Oakland.
Hispanics Living in the US
60 Million
There are almost 60 million people of Hispanic origin living in the U.S. making this the nation's largest ethnic minority with about 17.8% of the total population. The projected Hispanic population of the U.S. by 2050, is 132.8 million people, or 30.2% of the total projected population.